Advanced MLM Training – Lead Quality

Advanced MLM Training – Lead Quality

An MLM business that is starved for leads will fail. There is no doubt about it. Unfortunately instead of taking a good MLM Training course and learning how to generate their own, many people will fall prey to the lead peddlers online who are usually selling useless lists. This is not to say that there aren’t good lead providers out there. You just need to understand the economics involved and make sure that you know what you are buying and who you are buying them from.

I have purchased leads over the years from a number of companies. A few that I can recommend are Cutting Edge Media, Responsive Data and Peak Impact. Even though I have had very few issues with leads I have received from these companies, you should still get to know your sales rep or accounts manager and make sure they understand your needs. There are a number of other good quality lead companies out there but you should make sure you talk to your peers or your mentor to ensure that you don’t get burned. There are literally hundreds if not thousands of lead sellers online. Most of them promise high-quality fresh leads that practically convert themselves. In most cases what you receive isn’t much better than if you had just ripped a page out of the phone book.

Not all of these lead sellers are purposely selling bad leads. The issue in many cases is that the leads they are selling are either not appropriate for your business or do not lend themselves to cold calling or e-mailing blasting. If you can find a lead seller whose lead profile matches your requirements then by all means you should consider trying some to see if they are suitable for you. To me though, this is kind of a lazy way to go about growing your business. There are many good MLM Training courses available that cover effective lead generation as one of their main topics. In many cases they will even have MLM Training Videos that will show you step-by-step how to generate your own leads online.

There are several reasons why I prefer to generate my own leads for my MLM business. The primary reason is that I know that when I generate my own leads I will get qualified leads that are good prospects for my business. I also usually offer MLM Training and mentorship as part of my lead capture process. This ensures that my list is full of people who are really interested in learning how to succeed with their MLM business as opposed to just trying to find a get rich quick scheme. The second reason I like to generate my own leads is they will always be fresh leads. If you purchase leads, you always have to consider that most lead sellers charge more for fresh leads which can affect your breakeven point. The last reason I like to generate my own leads is that because these prospects have responded to my offer or sales message, they are already at least somewhat familiar with who I am. This makes it much easier to gain some traction when you are trying to encourage them to join you.

There really isn’t any good excuse for not having enough leads for your business. By taking a good MLM Training course and learning how to generate your own leads, you can ensure that you have control of your own business.