MLM Training – Understanding Your Prospects

MLM Training – Understanding Your Prospects

One of the most common mistakes made by people in the MLM business is failing to understand their prospects. Having an understanding of your prospects’ motivations will enable you to present yourself and your business in a much more effective manner. This will allow for a more productive relationship for both of you. You will find people who are actually looking for what you have to offer and they will find someone who has what they need.

Many of the most commonly searched terms related to MLM include things like: MLM success, make money with MLM, MLM accelerated growth, best MLM, MLM Training courses. Looking at the specific words they are using might lead you to believe that they are looking for these specific things. In reality though, pretty much anyone who can be classified as a lead or a prospect is actually looking for someone to help them succeed with their MLM business. In many cases they haven’t even joined one yet, but that is still what they are hoping to find.

There are several things that you can assume about your prospects that are almost always accurate. They want to make money. They think an MLM might be the way to make money. They don’t really know how to make money with an MLM. They want someone to help them make money with an MLM. Well, it’s no big surprise that they want to make money. Unless you are just going to write them a cheque, you can’t address that point directly. We can also assume that since they are searching for MLM related terms that they are interested or at least willing to consider an MLM business. The third and fourth points are really where you need to focus.

Your prospect doesn’t know how to make money with an MLM business and wants to find someone to show them how. You need to ensure that you are positioning yourself and branding yourself as someone who can help them with these goals. You don’t need to pretend to be an expert and make some fake MLM Training courses. If your knowledge base is not at the point where you can help them directly, then it’s enough that you act as a facilitator. You can direct them to a good MLM Training program. You can act as a mentor or simply a peer depending on the situation. 

Think about how powerful your sales pitch can be. You joined an MLM a while ago. You are learning a ton with this excellent MLM Training program. Your MLM income is growing quickly. You are willing to show them the MLM Training you are taking and help them learn. For someone who is looking to succeed with an MLM business, there is nothing better that you can offer.

I would encourage you to take a close look at your personal website and the capture pages and sales material you are using and make sure that the message you are sending to your prospects is something that they will be responsive to. Then your success and your prospects’ success are almost guaranteed.